Half moon

Creative direction & consultancy


We are a creative consultancy specialising in food and drinks.
We collaborate with food brands, agencies and production companies, providing creative direction for content, branding and culinary development.

Find out more about our services below and get in touch.



We understand that food is a highly competitive market and that food content needs to speak to people in a unique way.

If you are looking to take any food concept to the next level, our modern approach offers creative input alongside practical guidance.
With our extensive food experience and creative connections, we are a valuable asset to any food project.



CREATIVE direction

We work together with clients and creative teams to develop engaging, relevant and dynamic food content.

Involved at any stage of the creative process, from initial concept development, to building on creative work already in production. 

Research and visual development for both moving image and stills, including support with creative briefs, pitches and treatments.

Knowledge of international food trends and culture. 


We offer branding and styling guidance for food and product ranges including social media output. As well as food styling, we have great connections with other creative professionals who can create incredible brand visuals for your project.

Overviews of current branding for review and refinement.

Shaping of concept and brand visual identity.

Styling advice for new products.



CULINARY Consultancy

With our culinary knowledge and experience, we provide:

Recipe testing and development, including bespoke packages.

Product range design expertise and advice.

International culinary knowledge, including the U.S.A.

creative and styling worK


Half Moon was started by food stylist Lucy-Ruth Hathaway whose unique approach to food and drinks styling has been featured in international campaigns, television commercials, magazines and books. After cookery training and extensive experience working with large international food brands, she recognised the need for a creative service specialising in food and drinks.  

The contemporary style and creative vision of Half Moon is shaped by Lucy-Ruth’s commercial knowledge, technical expertise and artistic eye.

Some of Lucy-Ruth’s food styling clients have included: 

Haagen Dazs, Le Creuset, Vogue, Snickers, Subway, Burberry, Panasonic, 
Bombay Sapphire, Land o Lakes, Boursin, Audi, Lurpak
Marks & Spencer, John Lewis, Smirnoff, Laughing Cow, Moretti, 
Weight Watchers, Crabtree and Evelyn, Pret a Manger, Sainsburys, Waitrose, Lidl,  Total Greek Yogurt, Kelloggs, Harrods, Tupperware, Dominos, Tesco, Baileys

Follow us on Instagram

Lucy-Ruth: lucy@halfmoon.london

Natasha: ‭natasha@halfmoon.london